Due to the natural character of the environment in which they are produced and the specific know-how used, mountain products are often of higher quality and highly regarded by consumers, who have expressed their wish to be better informed about the provenance of mountain food products. The main drivers of consumers’ interest in mountain food are i) the environmental friendliness of the production and ii) the socio-economic and cultural dimension of these food systems. As a consequence, the European Union adopted a new regulation 1151/2012 for an optional quality term protecting mountain products, thus creating a specific market segment for these food products throughout the EU. This new market segment has a great potential to expand.
Three years after the adoption of the delegated act which defined the details of the new optional quality scheme, where do we stand? How do Member States apply this new legislation? Do the producers use this new possibility to valorise mountain products? Beyond the optional quality scheme, how to better valorise mountain products and create added value in mountain areas?
This conference will present a state-of-the-art of the new legislation and producers will explain why they have chosen to use this new optional quality scheme. The Euromontana Charter for Mountain Quality Food Products will be presented as a way to further encourage valorisation of mountain products. Policy-makers and practitioners, including members of the European Parliament Intergroup RUMRA, will explain how they can help to support mountain farming.
Please find attached the agenda for the event. To register, fill in this online form before October 2nd.