An emerged technology-push within Information and Communication Technology (ICT) has led to an evolving digital transformation within industry (Lasi et al., 2014). The digital transformation is often described as a revolution due to the expected impact on industry, changing the competition and business. Especially the digitalisation of products, is predicted to hold a huge potential of innovation, offering new opportunities and possibilities, to both users and companies (Porter and Heppelmann, 2014). As a result of the digitalising, products are transformed into complex systems, where…