08/12/2022 - 16:00

C-SHIP webinar series on cultural entrepreneurship: Webinar 2 - Cultural entrepreneurs’ & money: a love and hate affair

The objective of the C-SHIP project is to enable professionals in the creative and cultural industries to ensure financial viability, to develop and / or strengthen their management capacities for a sustainable, flourishing and resilient business, while maximizing its societal contribution and its positive impacts. The project is based on culture and heritage economics, as well as on social entrepreneurship and agile ways of working. It takes a systemic and inclusive approach to creative and cultural economies.

The C-SHIP Webinars are designed to provide both professional training and coaching services to three categories of target groups:

  • Individuals, self-employed, freelancers, micro-enterprises;
  • Small and medium-sized cultural and creative industries (i.e. digital tourism startups; municipal cultural centers; dance companies, etc…).
  • Large cultural and creative industries (i.e. National institutes for culture, National museums, Fab Labs and cultural institutions working in synergy with scientific innovations, Cinema and audiovisual production enterprise).

Agenda of  Webinar 2 - Cultural entrepreneurs’ & money: a love and hate affair

  • 16:00-16:05 Welcome, dr. Ruba Saleh
  • 16:05-16:20 Nathalie Courville, Expert in communications and marketing, specializing in B2B and B2C partnerships, in the field of culture and events
  • Cultural entrepreneurship: What strategies to mobilise? Mecenate, sponsoring, co-branding
  • 16:20-16:35 Fyras Mawazini, Director for Morocco & Tunisia, Drosos Foundation
  • Why to invest in Cultural and Creative Industries?
  • 16:35-16:50 Reem Kassem, Founding Director of AGORA for Arts and Culture, and co-founder of
  • My entrepreneurial journey: public vs private grants and sponsoring
  • 16:50-17:10 Q&A
  • 17:10-17:15 Conclusions and reminder of the next webinar, dr. Ruba Saleh

If you would like to register for the webinar please click here