In the framework of Cultural Heritage in Action, project which ERRIN is partner, Eurocities organises a webinar exploring new trends in cultural tourism in cities and regions after the pandemic.

The webinar will be held on 03 May 2022 at 10:30 CEST and is the third episode of a series designed to share good practices and insights on a range of topics relevant to cities, regions and cultural heritage stakeholders.

Tourism is one of cities’ major economic assets. It contributes to the local economy, and generates jobs and social added value, but can also generate downsides: over-tourism, tensions with locals, pressure on the use of public services and on housing prices. There is a clear need to strike a balance between economic, social, cultural and environmental needs, including the protection of cultural heritage, to ensure the mid and long-term sustainability of tourism.

While Europeans are starting to travel again, planning recreational and cultural activities, now is a good moment to reflect on urban tourism and developing practices, to address changing consumer needs and develop local policies and projects for more resilient, digital, and greener practices.

How to develop a more sustainable cultural tourism in cities and regions, taking into account sustainability and environmental issues? Are there new practices developing in European cities and regions? These questions will be at the heart of our discussions.

Learn more and register here.