As part of its webinar series, the European Tourism Association is hosting the online event: 'Focus on regional diversity in European tourism'.
The session will feature speakers from some of Europe's most distincive regions and will consider opportunities for new markets and product diversification.
The webinar will discuss how the long-haul market can be tempted away from some of the most visited destinations, as Europeans travel closer to home after the pandemic. The session will ask if rural tourism and smaller towns can benefit from changing traveller sentiment, and how these regions can sell to their neighbours.
To register, click here.