In today's rapidly evolving tourism landscape, the effective utilisation of digital tools is crucial for staying competitive. This webinar delves into essential strategies and innovative digital solutions that not only streamline operations and enhance customer engagement but also emphasise the importance of innovation and boldness in adopting new technologies. Join us to explore how embracing cutting-edge solutions can revolutionise your approach to tourism management and marketing.

Objectives and Discussion Topics:

The primary objective of this webinar is to equip participants with actionable strategies and insights to maximise the efficiency and effectiveness of digital tools in tourism management. Through real-world examples and expert guidance, attendees will gain a comprehensive understanding of leveraging technology to enhance visitor experiences and operational outcomes in the tourism sector.

Discussion topics:

1. Measuring the impact of events: This topic will explore methodologies and tools for quantifying the economic, social, and environmental impacts of tourism events, providing attendees with practical frameworks to assess and optimise event outcomes effectively.
2. Visualizing tourism management: Delving into data visualisation techniques and digital platforms, this session aims to illustrate how graphical representations can aid in understanding visitor flows, resource allocation, and market trends, empowering tourism professionals to make informed decisions for sustainable growth and enhanced visitor experiences.

Target audience: Tourism industry stakeholders, including national, regional and local authorities, destination management organisations, academia, and NGOs interested in the use of digital tools in the tourism sector.

To register for the event, click here.

More information regarding the agenda can be found in the document attached to this event.

The webinar is open to all interested participants, so we encourage you to share the registration link with your network.