As part of the European Year of Rail (EYR), the European Travel Commission and Eurail have launched a joint competition for marketing campaigns promoting train travel as a sustainable tourism model in the EU. The award works towards the EYR objectives as it promotes rail tourism among EU citizens, encourages cross-sectoral dialogue between the rail and tourism sectors and contributes towards the EU Green Deal.
Benefits of entering the competition include:
- Exposure on the ETC and partners' digital channels
- Corporate public relations and dissemination via the ETC and Eurail channels
- Expert market intelligence and insights on campaign planning
- Potentially receiving the title of 'Best European Rail Tourism Campaign 2021'.
There are two categories for the awards: new promotional initaitves EYR 2021 and best completed rail tourism promotional initative - the latter being a jury prize.
Learn more about the eligibility criteria and apply by 31 August here.