Be.CULTOUR is a Horizon2020 project, which aims to empower European regions to co-create innovative, circular solutions for heritage regeneration and regional development beyond cultural tourism. The objectives and impact of the project are based on the implementation of co-creation activities, the development of Local Action Plans and innovative solutions for circular cultural tourism in six pilot ecosystems located in Italy, Spain, Cyprus, Sweden, Serbia and the cross-border region of North-East Romania-Moldova.

Within the framework of the project, a series of webinars, open to the general public, has been launched to encourage a comprehensive understanding of circular and sustainable cultural tourism practices. A mix of on-the-ground experiences and expertise will guide participants on innovative practices and show how to apply them context-specifically.

Be.CULTOUR stands for “Beyond CULtural TOURism: heritage innovation networks as drivers of Europeanisation towards a human-centred and circular tourism economy”, expressing the goal to move beyond tourism through a longer-term human-centred development perspective, enhancing cultural heritage and landscape values.

The 9 webinars will each address specific topics and innovation areas from the project, mixing on-the-ground experiences and expertise.

The first webinar circular cultural tourism: the role of Heritage Innovation Networks for co-creation and communities’ empowerment will address methodologies and tools for stakeholders’ engagement, serious gaming and co-creation, explaining how to bring together expert and local knowledge to let “hidden” cultural resources emerge and being recognised and fully exploited as a driver of local development, communities’ empowerment and innovative entrepreneurship through circular cultural tourism.

Find out more about the project and the upcoming webinars here.