1. To provide centralised, integrated and continued support to administration, external communication and coordination of the stakeholder groups and partners engaged in the development and implementation of the three addressed horizontal activities: I2M, Blueprint and MAFEIP.
2. To promote an effective and increased large-scale uptake of digital solutions for Active and Healthy Ageing.
3. To foster the policy vision, the unexploited potential and the increasing market opportunities of digital innovation for Active and Healthy Ageing, through the identification of synergies with AHA related European initiatives such as the Active Assisted Living (AAL) Programme and the Joint Programming Initiative on More Years, Better Lives (JPI MYBL).