Be.CULTOUR project – Beyond Cultural Tourism

Be.CULTOUR project – Beyond Cultural Tourism

Be.CULTOUR, one of ERRIN’s new projects led by the Italian Institute for Research on Innovation and Services for Development, will see ERRIN mobilise five of its members from the Cultural Heritage and Tourism Working Group to offer real-life settings to co-create and test human-centred innovations for circular cultural tourism. Larnaca (Cyprus), Basilicata (Italy), North-East Romania (Romania), Aragon (Spain) and Vastra Gotaland (Sweden) will join the other pilot region, Vojvodina (Serbia) as well as the cross-border area of North-East Romania and Moldova, to test innovations to improve investment strategies in local heritage innovation networks.

Be.CULTOUR has three years to help regions develop human-centered and circular models for their cultural tourism sector and to accelerate and test innovative solutions in different thematic areas (rural co-living, augmented cultural tourism, natural or religious heritage, etc.). The project’s consortium comprises 15 partners including research institutes, local and regional authorities, as well as European umbrella organisations.

The project is strategically linked to the Working Group Cluster on Culture, Creativity and Inclusive Society, and up to 12 WG members can join the Community of Mirror Ecosystem. Managed by ERRIN, the 18 regions part of the Be.CULTOUR community will be actively involved and invited to share their best practices by participating in the project’s co-creation, peer-learning and capacity-building activities. The regions will have access to an EU-funded peer-learning scheme dedicated to policymakers managing European Structural and Investment Funds and/or in charge of tourism policies and programmes. The call to express interest to join the Be.CULTOUR community will be issued by the end of March 2021 and presented during an online webinar around mid-Apri 2021.  


Read more about the Be.CULTOUR project on this webpage.