Introduction to the Project

Cultural tourism entails opportunities but also risks. If not managed properly, cultural tourism can easily turn into a “value extractive” industry, generating negative environmental, social and cultural impacts on local communities and ecosystems. This project will develop specific strategies to promote an understanding of cultural tourism, which moves away from a “stop-and-go” consumer-oriented approach towards one that puts humans and circular economy models at its centre, paying attention to nature, communities and cultural diversity.

Wide and diversified partnerships of stakeholders from 18 EU and non-EU regions of Northern-Central and Southern Europe, the Balkans, the Eastern neighbourhood and the Mediterranean, will be the driving force of the project. A community innovators (which includes regional authorities and municipalities, clusters and associations, museums and tourist boards, entrepreneurs, chambers of commerce, citizens, researchers, practitioners as well as project partners) in 6 pilot regions will co-create innovative place-based solutions for human-centred and circular cultural tourism, followed by 16 Mirrors and 3 Community Advisors. 

ERRIN has built a community of passionate regional representatives committed to shaping the future of cultural tourism in their territory. The Be.CULTOUR community will learn about innovative approaches to regional development through circular cultural tourism. 

More information on this webpage.

Project Objectives

The overarching goal of Be.CULTOUR is to co-create and test sustainable human-centred innovations for circular cultural tourism through collaborative innovation networks/methodologies and improved investments strategies. Targeting deprived remote, peripheral or deindustrialized areas and cultural landscapes as well as over-exploited areas, local Heritage innovation networks will co-develop a long-term heritage-led development project in the areas involved enhancing inclusive economic growth, communities’ wellbeing and resilience, nature regeneration as well as effective cooperation at cross-border, regional and local level.

ERRIN's Role

Leveraging the interest of its Cultural Heritage and Tourism Working Group, ERRIN mobilised pilot regions in Cyprus, Spain (Aragon), Italy (Basilicata), Sweden (Vastra Gotaland), Romania (North-East Romania) to build a member-driven Community of Practice which - together with the Vojvodina Region (Serbia) - will be at the heart of the project's activities. Considered as practice partners, they represent the real-life settings in which specific territorial challenges related to the cultural tourism field will be tackled. ERRIN will follow closely these activities while being responsible for opening additional opportunities for 12 'mirror ecosystems'. Via the establishment and management of a Community of Interest of these 16 additional regions, ERRIN will empower local and governments, and their stakeholder ecosystems, to act as catalysts of transformations by offering mentoring and support services to exploit the full potential of sustainable cultural tourism solutions developed in Be.CULTOUR. 

  • Gaia Marotta
  • Project and Policy Officer
  • Francesca Pozzebon
  • Project Officer
  • Gianpiero Petruzziello
  • Project and Communications Officer

Benefit & Links

The overarching goal of Be.CULTOUR is to co-create and test sustainable human-centred innovations for circular cultural tourism through collaborative innovation networks/methodologies and improved investments strategies. Targeting deprived remote, peripheral or deindustrialized areas and cultural landscapes as well as over-exploited areas, local Heritage innovation networks will co-develop a long-term heritage-led development project in the areas involved enhancing inclusive economic growth, communities’ wellbeing and resilience, nature regeneration as well as effective cooperation at cross-border, regional and local level.

Latest Updates

  • By Teresa Vio

ERRIN is looking for a Head of projects - Extended Deadline

In view of the upcoming departure of ERRIN's current Director of projects, Ryan Titley, ERRIN is looking for a replacement to start in September 2024. The new colleague will work closely with the ERRIN Director on strategic planning, and lead the implementation and development of ERRIN's current and future project portfolio. Extended deadline: Applications are open until 26 May at 17.00 CEST.

  • By Francesca Pozzebon

EU Research Champions Sustainable Cultural Tourism

As one of the eight Horizon 2020 research projects included in the latest CORDIS Results Pack, ERRIN's Be.CULTOUR project features as a good practice to promote sustainable cultural tourism. The results showcase how working with local communities and cultural heritage leads to better conservation practices and authentic visitor experiences while boosting local economies. CORDIS, the EU's research results platform, disseminates findings from EU-funded research to drive innovation across multiple sectors.

  • By Francesca Pozzebon

ERRIN members showcase good practices at ICLEI B@S event on circular cultural tourism

The last edition of ICLEI’s flagship Breakfast at Sustainability’s series took place on 5 October 2023 from 10:00-12:00 CEST , in collaboration with ERRIN and as part of the Be.CULTOUR project. On this occasion, ERRIN members had the opportunity to take the stand and showcase inspiring examples of good practices demonstrating how circular approaches to tourism, human-centred destinations, and heritage-led transformations can contribute to building a sustainable future for all.

  • By Gianpiero Petruzziello

Be.CULTOUR peer-learning visit – Policy recommendations on circular cultural tourism

The Be.CULTOUR community gathered in Sciacca, Italy, on 21 -22 September, for the second Be.CULTOUR peer-learning study visit.  The event, organised by ERRIN and hosted by The 5 Senses Open-air Museum of Sciacca, one of the 16 Be.CULTOUR mirror ecosystems, provided an excellent opportunity for 50 participants coming from different countries in Europe to share inputs for the Be.CULTOUR policy recommendations on circular tourism and engage in knowledge-sharing and best-practice discussions.  

  • By Teresa Vio

Call for regional and local examples on Circular Cultural Tourism - Breakfast at Sustainability's

ERRIN is collaborating with ICLEI Europe on the upcoming edition of their event series Breakfast at Sustainability’s taking place on 5 October 2023. During the event, ERRIN is looking to showcase two examples of circular tourism and cultural heritage at regional and local level. This online event is organised as part of the Be.CULTOUR project.

  • By Francesca Pozzebon

ERRIN members get Saltaire Inspired: Be.CULTOUR study-visit & Local workshop in Saltaire, Bradford

International partners from Be.CULTOUR project community traveled to West Yorkshire from 27 to 30 May to learn more about key events and destinations in the district, including Bradford 2025, exchange successful approaches and build collaborations. The visit was organised in the frame of the peer-learning activities of Be.CULTOUR, where Saltaire Inspired, an arts charity creating contemporary art events in Saltaire Industrial Village, a UNESCO World Heritage Site, is one of the 16 mirror ecosystems. Among the visitors, 3 ERRIN members took part in the event, presenting their innovative approaches toward circular cultural tourism and experience as Capitals of Culture: the City of Leeuwarden, APT Basilicata and the City of Savonlinna.